Are You the Bank of Last Resort?

Consider the reputation of your bank within your small community of businesses. It is an indicator of how much your relationship managers are leaving on the table, and it will ultimately determine if your bank will be acquired or acquiring.


In this white paper, we analyze trends of successful relationship managers and explore how banks establish themselves as pillars of the community. You’ll learn:

  • The importance of thinking of pricing as a product
  • How other banks are getting it right and profiting from it
  • Strategies to balance the needs of customers with the value of every deal item