The State of Commercial Banking: January 2023 Market Analysis. Access the on-demand webinar


Sunlight is the Best Disinfectant

We’ve talked about how important the best lenders are, and some of the characteristics they share. Very few bankers will challenge any of those concepts. But, how do we make it happen? How do we enable our lenders to be great?

For many banks, the answer lies outside their comfort zone.

To be successful, banks must find ways to empower their lenders, giving them the freedom and autonomy — as well as the right tools — to make the necessary trade-offs and decisions quickly. It’s not enough to just deliver valuable solutions. Lenders have to deliver them rapidly and in a way that builds trust with the customer at every point.

Providing value to the customers while still earning big returns for the bank is a tricky balancing act requiring a secret ingredient that may make banks cringe: transparency.

This is an excerpt from the book, "Earn It"

Earn It Book info

Get a free chapter of "Earn It"