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How to Steer Your Bank's Portfolio Through a Downturn Get the guide

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It’s time to rethink pricing at your bank.

The banks that will not just survive but thrive will be the ones that create value for their customers by forging strong, lasting relationships with them. To do this, banks must rethink pricing: It all begins with the lender/customer interaction and works backward from there.

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What's inside...

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Chapter 1

Why is Pricing So Important?

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Chapter 2

Price Setting

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Chapter 3

Price Getting

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Chapter 4

Moving the Pricing Process Forward

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Chapter 5

The Chief Pricing Officer

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Chapter 6

What Makes a Great Lender?

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Chapter 7

Sunlight is the Best Disinfectant

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Chapter 8

Building a Pricing Ecosystem

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Chapter 9

Choosing the Right Tool

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Chapter 10

Get Your Lenders to Engage, Not Revolt

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Chapter 11

The Power of Continuous Improvement

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Chapter 12

How Will You Earn it in the Future?

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