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The banks that will not just survive but thrive will be the ones that create value for their customers by forging strong, lasting relationships with them. To do this, banks must rethink pricing: It all begins with the lender/customer interaction and works backward from there.
Why is Pricing So Important?
Moving the Pricing Process Forward
The Chief Pricing Officer
What Makes a Great Lender?
Sunlight is the Best Disinfectant
Building a Pricing Ecosystem
Choosing the Right Tool
Get Your Lenders to Engage, Not Revolt
The Power of Continuous Improvement
How Will You Earn it in the Future?