Your customers aren’t coming to you because they want a loan. They’re coming to you because they need what the loan will help them do. Whether that’s starting a business or keeping one running smoothly, understanding the “why” behind your customers’ desires is key to better serving them and maintaining lasting relationships.

In this webinar, Bob Moesta and Chris Spiek, pioneers and now educators of the “Jobs-To-Be-Done” framework, share how to uncover what it is your customers need.

Key Takeaways:

  1. What motivates customers to buy
  2. How to apply the “Jobs-to-be-Done” framework in your bank
  3. How to be seen as a service, not a commodity