Pricing may be the most important function that happens in the bank on a daily basis, yet in most banks, no one person really “owns” the process. With so many cooks in the kitchen, is it even possible to properly align pricing tactics with the bank’s big picture strategy?
Is it time for someone to OWN the pricing process at your bank?
In this session, Dallas Wells, our EVP of Banking & Portfolio Strategies makes the case for appointing a true “Chief Pricing Officer” – someone who OWNS the pricing process AND the deliverables.
View the recorded session in our support center…
The Case for a Chief Pricing Officer, May 2015