You know your bank’s purpose – what you stand for and why you stand for it – and you know that your purpose should drive the decisions made within your bank. But how do you ensure that concept becomes a reality, particularly when it comes to tough choices, like which customers to pursue?

In this previously-recorded webinar, Lisa McLeod, Sales Leadership expert and creator of the “Noble Purpose” concept and strategy, discusses how to align your purpose with strategy and how it plays into each decision you make.

Key Takeaways

  • Tangible tactics on how to align strategy with your purpose
  • How to use that strategy when faced with difficult choices
  • The value you create when making purpose-driven decisions